A recent Deloitte study confirms this once again loud and clear.
Speed improvement of mobile e-commerce pages resulted in clearly traceable improvement in conversion. But not only the conversion itself goes up, the average value per order and the number of page views also grow when pages load faster.
The percentage increase of improving the loading speed by a few tens of milliseconds is somewhere between a few tenths and several percentage points. But those are percentages that structurally contribute to your conversion and therefore to the turnover. If your webshop generates a turnover of 100k per month, a speed improvement of 5% will easily generate 5k per month. That's 60k per annum.
At Ninjible, we focus on page load speed. When developing e-commerce front-ends, campaign pages and landing pages, we primarily pay attention to this loading speed. We measure this with Google Lighthouse , among other things , and ensure that sites don't get stuck at a meager 60 score out of the maximum 100. Ninjible goes for 90+ and that is reflected in the conversion growth. The investment in this improvement is lower than you think and can often be realized through a re-allocation of a small part of the SEO/SEA budget.
In addition to a reward in conversion, a higher Lighthouse score also contributes to a better ranking, even if you do not change much in your existing SEO/SEA strategy.
The speed improvement can be realized on your existing pages. A redesign is not necessary. Of course you can also start from scratch, so that a structural score of 90 is absolutely feasible. And if you're not ready to try it out on your existing e-commerce frontend yet, choose campaign pages or landing pages, which will still run on your headless e-commerce engine. Then you can show results without taking any risks.
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Your e-commerce site deserves to be #1 too!