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Salta Group
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Salta Group

Two lightning-fast training platforms for Salta Group. Within eight weeks we developed STAP.Opleiding.nl for the temporary STAP scheme. We then built Deal.Opleiding.nl as a lasting discount platform for training programmes, courses and trainings.
Client Salta Group
Timeline 8 weeks
Role Strategy, UX & Product design, Engineering, E-commerce, CMS & ERP integrations
stap_home
stap_mobile
In numbers

2x

Higher conversion rate

30%

Of transactions via SEO

2

Training platforms developed
1
Challenge

From temporary subsidy scheme to a lasting training platform

With the STAP budget, working people could apply for a maximum of €1,000 in subsidy for training and development. Salta Group wanted to respond quickly with Opleiding.nl: an e-commerce platform on which visitors could find a suitable training programme, course or training and immediately request the required STAP registration certificate.
 
The deadline was tight. The entire platform had to be developed within eight weeks. In addition, the training offering from EduMS had to be made available and customers and leads had to be followed up via Microsoft Dynamics.
 
When the STAP scheme ended, a new challenge arose. Salta Group wanted to keep using the technology and digital infrastructure it had built up. That's why we developed Deal.Opleiding.nl: a lasting platform on which consumers and professionals can find training programmes at a discount.
 
The main challenges:
  • Develop a complete e-commerce platform within eight weeks
  • Integrate the training offering from EduMS
  • Link customers and leads to Microsoft Dynamics
  • Easily guide visitors to a suitable training programme
  • Support the request for a STAP registration certificate
  • Deliver a fast and mobile-friendly website
  • Optimise the website for conversion and SEO
  • Keep using the technology built up after the STAP scheme
  • Develop a lasting platform for training programmes with discounts
  • Bring together different training providers and courses in a clear overview
  • Serve both consumers and business visitors
2
Approach

One technical foundation for two training platforms

We developed Opleiding.nl within eight weeks on Kooboo's development and CMS platform. Via an integration with EduMS, the current offering of training programmes, courses and trainings was displayed on the website. Microsoft Dynamics was integrated for the follow-up of customers and leads.
 
The website was optimised for mobile use, speed, SEO and conversion. Visitors could search for a training programme, view the offering and receive the registration certificate needed for their STAP application.
We then developed Deal.Opleiding.nl as a lasting follow-up. For this we built on the existing knowledge and technical infrastructure. The platform was linked to the e-commerce backend and Microsoft Dynamics and offers an overview of training programmes and courses at a discount.
 
Deal.Opleiding.nl targets a broad audience: from students and working professionals to organisations that invest in training and development. The platform makes a diverse training offering more accessible and supports the principle of lifelong learning.
 
The approach consisted of:
  • Strategy and concept development for both platforms
  • Development of Opleiding.nl within eight weeks
  • Development on the Kooboo platform
  • Setup of a user-friendly CMS
  • Integration with EduMS for the training offering
  • Integration with Microsoft Dynamics for customers and leads
  • Development of e-commerce functionalities
  • Optimisation for mobile use
  • SEO advice and keyword research
  • Technical optimisation for speed and scalability
  • Google Lighthouse optimisation
  • Support from Azure Cloud
  • Further development into Deal.Opleiding.nl
  • Integration of Deal.Opleiding.nl with the e-commerce backend
  • Development of a lasting discount platform for training programmes
3
Result

From a temporary campaign to a lasting digital product

Within eight weeks, Salta Group had a fully working e-commerce platform for the STAP scheme. Via Opleiding.nl, visitors could find a suitable training programme and receive the registration certificate needed for their subsidy application.
 
The platform's conversion rate was twice as high as that of other business websites within the group. In addition, organic search traffic accounted for 30% of transactions. The website also achieved a Google Lighthouse score of more than 90.
 
With Deal.Opleiding.nl, the developed technology got a lasting continuation. As a result, Salta Group also has a digital platform after the end of the STAP scheme on which training programmes and courses are offered at a discount to both consumers and business customers.
 
The result:
  • Opleiding.nl developed within eight weeks
  • A complete e-commerce platform for the STAP scheme
  • An integrated route from search to application
  • Current training offering via EduMS
  • Central follow-up of customers and leads via Microsoft Dynamics
  • A fast and mobile-friendly user experience
  • A conversion rate that was twice as high as at other websites within the group
  • 30% of transactions from organic search traffic
  • A Google Lighthouse score of more than 90
  • Reuse of the technology after the STAP scheme
  • Deal.Opleiding.nl as a lasting discount platform
  • A lasting digital channel for B2C and B2B audiences
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