Topics.
Insights, strategies, and perspectives on digital transformation, technology, nd building better businesses.
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/ Strategy
What does it cost to have an AI application built? Prices 2026
From a first proof of concept to a scalable SaaS platform: the investment depends strongly on functionality, data, integrations and usage. In this article we give realistic price indications and show which development, maintenance and usage costs you shouldn't overlook.
/ Design
Good UX design: more conversion, less manual work
Good UX design doesn't just make a website or application more pleasant to use. It helps visitors decide faster, prevents errors and reduces unnecessary manual work for employees. Discover how a well-thought-out user experience contributes to more conversion, lower operating costs and digital products that really perform.
/ Technology
Migrating a WordPress website without losing SEO: how to do it right
Your website holds a lot of value that you can't immediately see in an export file. Pages have built up rankings in Google, other websites link to your content, and visitors arrive through URLs that sometimes have existed for years. In a WordPress migration you therefore want to bring along more than just texts, images and a database.
Still, a migration is often treated as a purely technical move: copy files, transfer the database, switch the domain, done. That can work for a small website that only moves to different hosting. As soon as you also renew the design, change the URL structure or switch to a different CMS, much more is needed. A good WordPress migration brings together technology, content, user experience and SEO. In this article we explain what that involves, which mistakes you want to avoid and how we approach it in practice at Ninjible.
/User case
Scan a product and instantly know what's in it. This is how we built PlasticFreeFuture
Scan a product and know within seconds what's in it. For Plastic Soup Foundation, Ninjible built PlasticFreeFuture together with Accenture: an app that scans ingredient lists of cosmetics for microplastics and reads and assesses clothing labels. How do you turn one photo into reliable advice that someone can act on right away?
/Technology
Migrating a WordPress website without losing SEO: how to do it right
Your website holds a lot of value that you can't immediately see in an export file. Pages have built up rankings in Google, other websites link to your content, and visitors arrive through URLs that sometimes have existed for years. In a WordPress migration you therefore want to bring along more than just texts, images and a database.
Still, a migration is often treated as a purely technical move: copy files, transfer the database, switch the domain, done. That can work for a small website that only moves to different hosting. As soon as you also renew the design, change the URL structure or switch to a different CMS, much more is needed. A good WordPress migration brings together technology, content, user experience and SEO. In this article we explain what that involves, which mistakes you want to avoid and how we approach it in practice at Ninjible.
/AI & Innovation
When do you bring in a Forward Deployed Engineer? 7 real-world situations
You have a good idea for AI or software. Maybe there's even a demo already. But between something that works during a presentation and something that runs reliably every day in your organization lies quite a gap. To bridge it you need to understand processes, unlock data, connect systems and take into account the people who will work with it. A standard solution rarely fits exactly. A report with recommendations doesn't automatically bring you to production either.
That is exactly the gap a Forward Deployed Engineer works in. Not remotely, but close to the people, systems and processes the solution is meant for. And it doesn't stop at advising. A Forward Deployed Engineer designs, builds, tests and improves until the solution works in practice. Do you first want to understand the role itself better? Then read what a Forward Deployed Engineer does.
Below we mainly look at the following question: when does your organization actually benefit from one?
/Design
Google Lighthouse score explained: what do the most important metrics mean?
How fast is your website really? Google Lighthouse gives you a score from 0 to 100, but it is mainly the underlying metrics that tell you where gains can be made. We explain what LCP, TBT, CLS and other key measurements mean and why a perfect score is not the ultimate goal.
/Strategy
Digital culture: technology only works when people move along
New technology only changes an organization when people start working differently because of it. A strong digital culture ensures employees dare to experiment, share knowledge, use data and keep improving processes. Discover what digital culture means, why digital transformation gets stuck on it and how to make technology land in daily practice.
/Design
Good UX design: more conversion, less manual work
Good UX design doesn't just make a website or application more pleasant to use. It helps visitors decide faster, prevents errors and reduces unnecessary manual work for employees. Discover how a well-thought-out user experience contributes to more conversion, lower operating costs and digital products that really perform.
/Strategy
What does it cost to have an AI application built? Prices 2026
From a first proof of concept to a scalable SaaS platform: the investment depends strongly on functionality, data, integrations and usage. In this article we give realistic price indications and show which development, maintenance and usage costs you shouldn't overlook.
/Technology
Vibe coding vs. engineering: why 'just building something with AI' can cost you dearly
Generate a working application with a single prompt, without typing a line of code. Vibe coding — building software on gut feeling and AI prompts — is the trend of the moment. It promises the democratization of software development: suddenly everyone is a developer. It really feels like magic. Until the first bug appears that nobody can explain, the token bill explodes or your security officer starts asking awkward questions. Anyone who builds applications without a foundation builds a castle on quicksand. This is why the risks of vibe coding for organizations are often far greater than the initial time savings.
/Technology
4 reasons why a fast website matters
A fast website feels more pleasant, can contribute to more conversion and means visitors have to wait less before they can do something. Speed is therefore not a technical detail, but an important part of the user experience. Google also looks at the technical user experience of websites through Core Web Vitals, among other things. But when is a website actually fast? And why is speed so important? These are four reasons to take website performance seriously.
/AI & Innovation
Smarter search with AI: how AI improves the search function on your website
A search function that only recognizes exact words quickly falls short on large websites and platforms. With semantic search, vector search and generative AI, a website can better understand what visitors mean and provide more relevant results or direct answers.
/AI & Innovation
Building a website with AI: why human expertise is still needed
With AI tools you can build a website, prototype or even a complete web application in a short time. But a working screen is not yet a secure, scalable and user-friendly digital solution. We explain where AI accelerates website development and why human expertise remains necessary.
/Strategy
5 types of websites: which type fits your organization?
From a compact portfolio website to a platform that connects multiple business systems: websites can differ greatly in function and complexity. We discuss five common types of websites and help you determine which type fits your users, goals and organization.
We don't romanticise tools, frameworks or trends.
We pick what holds.
