Your website holds a lot of value that you can't immediately see in an export file. Pages have built up rankings in Google, other websites link to your content, and visitors arrive through URLs that sometimes have existed for years. In a WordPress migration you therefore want to bring along more than just texts, images and a database.
Still, a migration is often treated as a purely technical move: copy files, transfer the database, switch the domain, done. That can work for a small website that only moves to different hosting. As soon as you also renew the design, change the URL structure or switch to a different CMS, much more is needed. A good WordPress migration brings together technology, content, user experience and SEO. In this article we explain what that involves, which mistakes you want to avoid and how we approach it in practice at Ninjible.
