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Schelling Advies
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Schelling Advies

A modern business website for Schelling Advies, with more room for project updates, blogs and recruitment. We migrated the existing WordPress website to Kooboo and improved the structure, design and organic findability.
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Client Schelling Advies
Role WordPress migration, Web design, SEO, Mobile website & CMS
1
Challenge

From outdated website to a visible knowledge platform

Schelling Advies wanted to renew the website and give more attention to updates about ongoing and new projects in spatial planning and infrastructure. In addition, the organisation wanted to use a blog for knowledge sharing and recruitment.
 
The existing WordPress website had to be migrated. At the same time, better organic findability, new blog functionality and a design upgrade were needed.
 
The main challenges:
  • Migrate the existing WordPress website
  • Modernise the design
  • Better present ongoing and new projects
  • Add blog functionality
  • Use the blog for recruitment
  • Improve the website structure
  • Strengthen organic findability
  • Optimise the website for mobile use
  • Make content easier to manage
2
Approach

A better structure for projects, knowledge and growth

We migrated the website from WordPress to the Kooboo development environment. In doing so we improved the structure and renewed the design, so that Schelling Advies's services, projects and expertise are presented more clearly.
 
In addition we added blog functionality. With it, Schelling Advies can share project updates and use the website for recruitment. The website was also optimised for SEO and mobile use and equipped with a user-friendly CMS.
 
The approach consisted of:
  • Migration from WordPress to Kooboo
  • Renewal of the web design
  • Improvement of the website structure
  • Clearer presentation of projects and expertise
  • Development of blog functionality
  • Setup of a user-friendly CMS
  • SEO optimisation
  • Optimisation for mobile devices
3
Result

Strong Google rankings among much larger competitors

Schelling Advies now has a modern and user-friendly business website with room for projects, blogs and recruitment. The improved structure and SEO foundation have led to strong organic rankings in Google. Schelling Advies ranks above large competing agencies that have many times the SEO budget. In addition, the website achieves a Google Lighthouse score of more than 90.
 
The result:
  • A modern business website
  • A successful migration from WordPress to Kooboo
  • An improved structure and design
  • More room for ongoing and new projects
  • A blog for knowledge sharing and recruitment
  • Easier content management
  • A mobile-friendly website
  • Strong organic rankings in Google
  • Google rankings above larger competing agencies
  • A Google Lighthouse score of more than 90
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