Cases.  / 
Ubuntu Mundo
Non-profit ↗

Ubuntu Mundo

A custom fundraising platform that allows Ubuntu Mundo to centrally manage participants, campaigns and donations. Fully integrated into its own website, free from third-party platform fees and scalable for international fundraising events.
Client Ubunto Mundo Europe
Timeline Unknown
Role Strategie, UX & Productdesign, Engineering
Result

€44.393

Raised

127%

Of the target achieved

906

Donations

57

Participants
1
Challenge

From third-party fundraising platforms to a solution under their own control

Ubuntu Mundo supports children in rural South Africa and uses sporting events to raise funds. Existing fundraising platforms offered the necessary functionality, but also came with platform fees, generic branding and limited control over data. Ubuntu Mundo therefore needed its own platform: one that fully reflected the organisation’s identity, was easy to manage and could be used for multiple events.
 
The main challenges:
  • Reduce dependency on third-party fundraising platforms
  • Eliminate fees charged by external platforms
  • Centrally manage participants, donations and campaigns
  • Enable participants to create personal fundraising pages
  • Provide donors with a fast and reliable donation experience
  • Display campaign progress in real time
  • Fully align the platform with Ubuntu Mundo’s visual identity
  • Build a scalable solution for different events and countries
2
Approach

One scalable platform for participants, donors and events

We developed a custom fundraising platform that is fully integrated into Ubuntu Mundo’s website. Each participant receives a personal page featuring their own photo, story and donation button. Donations and overall campaign progress are displayed in real time, while Ubuntu Mundo can independently manage participants, pages and events.
 
Our approach included:
  • Development of a custom fundraising platform
  • Full integration within Ubuntu Mundo’s own domain
  • Personal fundraising pages for every participant
  • A central event page featuring a live fundraising thermometer
  • Shareable participant pages for WhatsApp and social media
  • A fast, mobile-friendly donation experience
  • Independent management of participants, pages and events
  • Full alignment with Ubuntu Mundo’s visual identity and tone of voice
  • A secure technical foundation without unnecessary third-party components
  • A scalable setup that can be reused for future events
3
Result

A proven fundraising platform built for international growth

The platform immediately proved its value during the 2025 Amsterdam Marathon. With 57 participants and 906 donations, Ubuntu Mundo raised €44,393 — achieving 127% of its original €35,000 target. Following this success, the same platform was rolled out internationally for the Five Boro Bike Tour in New York.
 
The results:
  • A fundraising platform fully managed by Ubuntu Mundo
  • €44,393 raised during the Amsterdam Marathon
  • 127% of the original fundraising target achieved
  • 906 donations processed through the platform
  • 57 personal fundraising pages created for participants
  • No fees paid to third-party fundraising platforms
  • Full control over data, branding and user experience
  • Real-time insight into donations and campaign progress
  • Easy management without requiring technical expertise
  • Successful expansion to an international event in New York
  • A scalable foundation for future fundraising campaigns
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