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My Curaçao Guide
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My Curaçao Guide

A user-friendly online travel guide and booking platform for Curaçao. My Curaçao Guide brings attractions, activities, restaurants and events together, allowing international travellers to book directly through the platform.
Client Islandguide TV
Timeline To be filled in
Role Strategy, UX & Product Design, Engineering, E-commerce
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In numbers

30%

Increase in conversion

100%

Improvement in loading speed

2x

Organic traffic doubled within one year
1
Challenge

From an online travel guide to a complete booking platform

My Curaçao Guide wanted to do more than inspire travellers: it also wanted to enable them to book activities and tours directly. This required multiple external booking platforms, including Peek and FareHarbor, to be brought together within one user-friendly website.
 
The platform serves international tourists from markets including the United States and Europe, making a fast mobile experience essential. At the same time, the website needed to become more valuable to local providers and advertisers, improve its search visibility and capture valuable customer data.
 
The main challenges:
  • Integrate bookings from multiple external platforms
  • Develop a custom booking engine using Kooboo Commerce
  • Clearly present activities, restaurants, events and attractions
  • Display ratings and reviews through the Tripadvisor API
  • Optimise the mobile user experience
  • Increase conversion from inspiration to booking
  • Improve organic visibility and search rankings
  • Achieve a Lighthouse score of at least 80
  • Capture and enrich relevant customer data
  • Create a platform for both travellers and local providers
2
Approach

One high-performance travel platform for discovering and booking

We developed Mycuracaoguide.com as a central online travel guide and booking platform. Its intuitive navigation and visually engaging interface allow visitors to easily explore everything Curaçao has to offer and book activities or tours directly.
 
We integrated external booking platforms such as Peek and FareHarbor and developed an additional booking engine using Kooboo Commerce. An integration with the Tripadvisor API also gives visitors access to relevant ratings and reviews.
 
Our approach included:
  • Development of an online travel guide and booking platform
  • Design of a clear and visually engaging interface
  • Integration with Peek and FareHarbor
  • Development of a booking engine using Kooboo Commerce
  • Integration of ratings and reviews through the Tripadvisor API
  • Mobile-first optimisation for smartphones and tablets
  • Technical SEO optimisation
  • Improvements to navigation and conversion journeys
  • Code, caching and image compression optimisation
  • Implementation of customer data capture and enrichment
  • A scalable environment for travellers, advertisers and tour operators
3
Result

More bookings, stronger visibility and twice the organic traffic

My Curaçao Guide has become an accessible and effective platform for both international visitors and local providers. Travellers can discover the island, read reviews and book activities directly from one central environment.
 
The combination of an improved user experience, technical optimisation and a stronger SEO structure led to higher conversion and significant organic growth. My Curaçao Guide can also capture and enrich more valuable customer data.
 
The results:
  • A central travel guide and booking platform for Curaçao
  • Direct booking options through multiple platforms
  • A custom booking engine built with Kooboo Commerce
  • A faster and more user-friendly mobile experience
  • Improved SEO rankings and online visibility
  • Greater insight into visitors and customer behaviour
  • Improved customer data capture and enrichment
  • An optimised experience for travellers
  • A more valuable platform for advertisers and tour operators
  • A scalable foundation for continued international growth
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