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Eastwood Brand Consultancy
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Eastwood Brand Consultancy

A responsive blog website for brand strategist Marc Oosterhout and his platform The Art of Positioning. Ninjible translated Geurt van Donkelaar's distinctive design pixel-perfectly into a fast, user-friendly website for desktop and mobile.
Client Marc Oosterhout
Role Engineering, CMS & Responsive development
1
Challenge

Bringing a distinctive design to life pixel-perfectly

Marc Oosterhout is an experienced brand strategist who helps organisations strengthen and grow their brand identity. For The Art of Positioning, top designer Geurt van Donkelaar designed a website that powerfully expresses the vision and personality of the brand.
 
The challenge for Ninjible was to translate this design as accurately as possible into a working website. The visual look had to be preserved on every screen, without compromising on usability, speed or manageability.
 
The main challenges:
  • Develop the supplied design pixel-perfectly
  • Preserve the distinctive visual identity online
  • Make the design suitable for desktop, tablet and mobile
  • Deliver a fast and user-friendly website
  • Create room for blogs and substantive publications
  • Make content easy to manage
  • Combine visual quality with technical performance
  • Lay a scalable foundation for future content
2
Approach

From visual design to a responsive platform

Ninjible converted Geurt van Donkelaar's design into a fully responsive website. The emphasis was on an accurate translation of typography, use of colour, imagery and composition.
 
The website was built technically so that the visual experience holds up across different screen sizes. At the same time we set up a manageable environment in which new articles and other content can be published.
 
The approach consisted of:
  • Pixel-perfect development of the supplied design
  • Responsive implementation for desktop, tablet and mobile
  • Technical translation of typography, imagery and composition
  • Development of a blog environment
  • Setup of a user-friendly CMS
  • Optimisation of navigation and readability
  • Technical optimisation for speed and performance
  • A scalable structure for future publications
3
Result

A distinctive digital stage for brand strategy

Marc Oosterhout now has a distinctive website that preserves the strength of the original design while functioning well on every device. The Art of Positioning has thereby gained its own digital stage for articles, insights and vision on brand positioning.
 
The combination of distinctive design and responsive development results in a website that connects both visually and technically to Marc Oosterhout's expertise and positioning.
 
The result:
  • A pixel-perfect developed website
  • A powerful look that fits The Art of Positioning
  • A consistent experience on desktop, tablet and mobile
  • A clear environment for blogs and articles
  • A user-friendly CMS for content management
  • A fast and accessible user experience
  • A scalable foundation for new substantive publications
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