Amsterdam Hip Hop Centre offers a place where hip hop culture, dance, education and talent development come together. The existing WordPress website increasingly ran into technical problems due to plugin updates. Because the original developer was no longer available, these problems could not easily be solved.
At the same time, Amsterdam Hip Hop Centre was preparing for new activities in 2025, including the first vocational training in hip hop in the Netherlands. This required a stable website that could properly support new programmes and developments.
The website also had to better suit an audience that is mainly reached on mobile and via social media. Better organic findability, easier content management and a clear link with the booking system were also important.
The main challenges:
- Migrate the existing WordPress website
- Resolve recurring technical problems caused by plugins
- Reduce dependence on the original developer
- Renew the design for desktop and mobile
- Better serve a social-first and mobile-oriented audience
- Make classes and activities easy to book
- Integrate SimplyBook.me into the website
- Make content easier to manage
- Improve technical performance and speed
- Optimise the website for SEO
- Create room for new programmes and activities
- Prepare the website for the first vocational training in hip hop in the Netherlands