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Amsterdam Hip Hop Centre Foundation
Art, culture & dance ↗

Amsterdam Hip Hop Centre Foundation

A renewed and mobile-friendly website for Amsterdam Hip Hop Centre. We migrated the existing WordPress website to Kooboo, improved the design and integrated SimplyBook.me and social content into one stable and user-friendly platform.
Client Stichting Amsterdam Hip Hop Centre
Role WordPress migration, Strategy, UX & Product design, Engineering
1
Challenge

A stable digital foundation for the next step

Amsterdam Hip Hop Centre offers a place where hip hop culture, dance, education and talent development come together. The existing WordPress website increasingly ran into technical problems due to plugin updates. Because the original developer was no longer available, these problems could not easily be solved.
 
At the same time, Amsterdam Hip Hop Centre was preparing for new activities in 2025, including the first vocational training in hip hop in the Netherlands. This required a stable website that could properly support new programmes and developments.
 
The website also had to better suit an audience that is mainly reached on mobile and via social media. Better organic findability, easier content management and a clear link with the booking system were also important.
 
The main challenges:
  • Migrate the existing WordPress website
  • Resolve recurring technical problems caused by plugins
  • Reduce dependence on the original developer
  • Renew the design for desktop and mobile
  • Better serve a social-first and mobile-oriented audience
  • Make classes and activities easy to book
  • Integrate SimplyBook.me into the website
  • Make content easier to manage
  • Improve technical performance and speed
  • Optimise the website for SEO
  • Create room for new programmes and activities
  • Prepare the website for the first vocational training in hip hop in the Netherlands
2
Approach

From a fragile WordPress website to a flexible platform

We migrated the existing website from WordPress to Kooboo and set up a user-friendly CMS. As a result, the Amsterdam Hip Hop Centre team can manage the content more easily on its own from now on, and the website is less dependent on separate plugins.
 
The design was renewed for both desktop and mobile. Extra emphasis was placed on the mobile user experience, fitting an audience that mostly visits Amsterdam Hip Hop Centre via social media.
SimplyBook.me was integrated into the website via iFrames, so visitors have direct access to the current class offering and booking options. On the homepage we also added a live Instagram feed to make the organisation's energy and topicality visible.
 
The approach consisted of:
  • Migration from WordPress to Kooboo
  • Setup of a user-friendly CMS
  • Renewal of the design for desktop and mobile
  • Optimisation of the mobile user experience
  • Integration of SimplyBook.me via iFrames
  • Making classes and bookings accessible
  • Integration of a live Instagram feed
  • Technical optimisation of speed and performance
  • SEO optimisation
  • Reduction of dependence on WordPress plugins
  • A flexible structure for future programmes and content
3
Result

A future-proof platform for hip hop culture and talent

Amsterdam Hip Hop Centre now has a stable, fast and user-friendly website that better matches the organisation's look and ambitions. The renewed design works well on both desktop and mobile and makes the offering more clearly accessible.
 
Via the integrated SimplyBook.me environment, visitors can easily view and book classes and activities. The live Instagram feed on the homepage ensures that current social content is immediately visible on the website.
 
Thanks to the migration to Kooboo, the organisation is less dependent on WordPress plugins and the team can manage the website more easily itself. The flexible technical foundation also leaves room for future activities and programmes.
 
The result:
  • A stable and mobile-friendly website
  • Successful migration from WordPress to Kooboo
  • A renewed design for desktop and mobile
  • A better mobile user experience
  • Direct access to classes and bookings via SimplyBook.me
  • A live Instagram feed on the homepage
  • Easier and independent content management
  • Less dependence on WordPress plugins
  • Improved speed and technical performance
  • An SEO-optimised technical foundation
  • Room for new training programmes, programmes and activities
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