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My Aruba Guide
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My Aruba Guide

A fast and conversion-focused travel website for My Aruba Guide. We migrated the existing WordPress website to Kooboo, renewed the design and integrated booking platforms and Tripadvisor reviews. The result: 100% better load speed and 30% more conversion.
Client MyIslandGuideTV
Role WordPress migration, Strategy, UX & Product design, Engineering, E-commerce, CMS (Kooboo), Multi language
In numbers

30%

More conversion

100%

Improvement in load speed

Nr. 1

Organic position
1
Challenge

From inspiration to booking without detours

My Aruba Guide helps travellers discover and book activities, accommodation and other experiences in Aruba. The existing WordPress website offered plenty of inspiration, but was due for a technical and visual renewal.
 
The website had to become faster and more user-friendly, especially on mobile. In addition, MyIslandGuideTV wanted to make it easier for visitors to move from viewing content to booking an activity. For this, external booking platforms had to be properly integrated and Tripadvisor reviews had to get a clear place in the customer journey.
 
Management was also an important point of attention. The team had to be able to easily edit pages and content themselves, without depending on a developer for every change.
 
The main challenges:
  • Migrate the existing WordPress website
  • Renew the design and make it more user-friendly
  • Improve the mobile experience
  • Present activities and other travel offerings clearly
  • Integrate external booking platforms
  • Include Tripadvisor reviews visibly in the customer journey
  • Shorten the route from inspiration to booking
  • Improve load speed and technical performance
  • Optimise the website for SEO
  • Make content easier to manage
  • Make better use of customer data for email marketing
2
Approach

A faster route from discovering to booking

We migrated the website from WordPress to Kooboo and renewed the technical and visual foundation. The structure and user experience were sharpened, so visitors can find relevant information and activities faster.
 
External booking platforms were integrated into the website to make the step from orienting to booking as small as possible. Tripadvisor reviews also got a clear place, so visitors can immediately view other travellers' experiences during their decision process.
 
With inline editing, the My Aruba Guide team can edit text and other content directly on the page. In addition, we optimised the website for mobile use, speed, SEO and conversion. The foundation was also laid to use collected customer data for email marketing.
 
The approach consisted of:
  • Migration from WordPress to Kooboo
  • Renewal of the design and website structure
  • Migration of existing content
  • Optimisation of the mobile user experience
  • Integration with external booking platforms
  • Integration of Tripadvisor reviews
  • Improvement of the route to booking activities
  • Setup of inline editing for easy content management
  • Technical optimisation of load speed
  • SEO optimisation
  • Conversion optimisation
  • Setup for collecting and using customer data
  • A technical foundation for email marketing
3
Result

A faster website that gets more visitors to book

My Aruba Guide now has a modern, fast and mobile-friendly travel website on which visitors can discover Aruba and book activities directly. The new structure makes it easier to navigate from inspiration to a relevant activity or provider.
 
The migration to Kooboo and the technical optimisations have improved load speed by 100%. The renewed user experience and integrated booking options also led to 30% more conversion. Organic positions in search engines have improved as well.
 
Thanks to inline editing, the team can keep the website up to date itself. The setup for customer data and email marketing also provides a basis to reach visitors again after their website visit.
 
The result:
  • A modern and mobile-friendly travel website
  • Successful migration from WordPress to Kooboo
  • A 100% better load speed
  • 30% more conversion
  • Improved organic positions
  • A shorter route from inspiration to booking
  • Integrated external booking platforms
  • Visible Tripadvisor reviews
  • Easy content management with inline editing
  • A basis for customer data and email marketing
  • A fast and scalable technical environment
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